Principles app
Daily wisdom at your fingertips. Swipe through timeless principles, or add your own to remember what truly matters.
Personalized Deck
Build a custom collection of principles tailored to your life—start with up to 5 free, then add as many as you want.
Daily Swipe Sessions
Kick off your morning with quick, inspiring swipes through wisdom like Seneca's quotes to set a positive tone for the day.
Timeless Curated Wisdom
Explore handpicked principles from philosophers and leaders, ready to remind you of what truly matters in tough moments.
Unlock Unlimited Growth
Upgrade to a subscription for endless additions, saving your own insights to evolve your principles over time.
Trusted by builders and thinkers
Join founders, creators, and ambitious individuals who use Principles to stay grounded in what matters most.
Built for Ambitious Lives
Start each day with clarity. Capture principles that resonate, build your personal deck, and let daily reminders keep you aligned with what truly matters.
Trusted by ambitious individuals
Founders, creators, and thinkers use Principles to stay grounded in what matters most—turning daily insights into lasting habits.
Finally, a way to remember the principles I read but forget. My morning swipe has become non-negotiable.
I've added 20+ principles from books I've read. The daily reminders actually work—I'm making better decisions.
Building a business is chaotic. This keeps me centered on what actually matters when everything feels urgent.
The curated deck is gold. Starting with Seneca and Stoic principles changed how I approach hard days.
Finally, a way to remember the principles I read but forget. My morning swipe has become non-negotiable.
I've added 20+ principles from books I've read. The daily reminders actually work—I'm making better decisions.
Building a business is chaotic. This keeps me centered on what actually matters when everything feels urgent.
The curated deck is gold. Starting with Seneca and Stoic principles changed how I approach hard days.
Pricing
Start free with 5 principles. Upgrade to unlock unlimited additions and advanced features for building your personal philosophy.
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